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Ken Rutsky

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Top Stories by Ken Rutsky

Look around and be amazed, everything is being re-invented.  From the tablet computer to the thermostat, from cars to enterprise software, from incubators to light-bulbs.  We are living in an amazing time.  Opportunities abound to capitalize on the biggest industrial change since electricity. While those of us in Cloud and IT tend to focus on a few ideas like Cloud and Big Data,   we are at the the convergence of 6 megatrends, some new, some old, that when taken together create this incredible rush of innovation and opportunity.  The megatrends are: Microelectronics - Moore's Law Marches on!  - Microelectronics continue to evolve, giving us more and more density and capability.  The innovation here is long from done with nano-circuits promising continue improvement for decades to come. Materials Innovation - Nano-materials are silently becoming embedded into new prod... (more)

The 4th C - How the Cloud Changes Everything in B2B Marketing

"The Cloud Changes Everything" is heard so often that it is a cliché. But then again, distributed energy production and transmission enabled our 20th century manufacturing revolution and the interstate highway systems changed our society. Those of us who practice B2B technology marketing are living in the most interesting time of our careers. Not only is social media changing our communications channels faster than our ability to manage them, but cloud economics and delivery is changing our products and our customers. In order to thrive and succeed in cloudy times, we must be dis... (more)

Five Ways Your Cloud Go-to-Market Better Be Above Average

Talking about his new book, "That Used to Be Us," at a recent speech at the Stanford Graduate School of Business, best selling author Thomas Friedman said, "Average is over. Everyone must define and develop their extra, that unique value add that justifies, in this world of rising curves why they should be hired or promoted." Friedman goes on to make a case that to win in the global market, American education must nurture students to become more creative and unique. Friedman goes on to discuss the emergence of the "hyper-connected world" one where you cannot only outsource labo... (more)

Bridging to SaaS Success: A Basic Business Blueprint

Established and new ISVs, telcos, hosters and other tech providers are launching SaaS services at an ever-increasing pace, and that's great. However, many of these initiatives fail to attract leads and customers in the volume expected, resulting in management, market and shareholder disappointment. Why is this? While organizations spend a LOT of time understanding the technical transformation required to build a SaaS service, they fail to understand that this is just the anchor of the transitional bridging they must do. In order to gain share and revenues they must deal with the... (more)

Glider Bikes to SaaS Success

Owen, my youngest, is a typical 3 1/2 year old boy, energetic, physical and fearless. He's been riding on a glider bike for the last year, and loves to blast down hills with his feet in the air, scaring the daylights out of his Dad. For those of you unfamiliar with glider bikes, it's basically a pedal-less two-wheeler that you propel like a scooter with your feet. I've been watching him scoot around on his glider wondering how he would do with pedals, would he need training wheels at all?? Would he be faster than his three older siblings at getting on a "real" two-wheeler? (They... (more)