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Ken Rutsky

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Top Stories by Ken Rutsky

Owen, my youngest, is a typical 3 1/2 year old boy, energetic, physical and fearless. He's been riding on a glider bike for the last year, and loves to blast down hills with his feet in the air, scaring the daylights out of his Dad. For those of you unfamiliar with glider bikes, it's basically a pedal-less two-wheeler that you propel like a scooter with your feet. I've been watching him scoot around on his glider wondering how he would do with pedals, would he need training wheels at all?? Would he be faster than his three older siblings at getting on a "real" two-wheeler? (They all transitioned from training wheels between the ages 5 and 6, one with virtual ease, one with a few tries and one with six months of struggle.) On Tuesday last week, the answer became clear. Owen said, "Can I ride Addie's bike?" I said, okay sure. Owen hopped on, I gave him a little push a... (more)

It's Not Just the Cloud - The Re-invention of Everything

Look around and be amazed, everything is being re-invented.  From the tablet computer to the thermostat, from cars to enterprise software, from incubators to light-bulbs.  We are living in an amazing time.  Opportunities abound to capitalize on the biggest industrial change since electricity. While those of us in Cloud and IT tend to focus on a few ideas like Cloud and Big Data,   we are at the the convergence of 6 megatrends, some new, some old, that when taken together create this incredible rush of innovation and opportunity.  The megatrends are: Microelectronics - Moore's Law ... (more)

Viewpoint Sets the Stage at Cirque

Walking across the Santa Monica pier, my senses rose to an unusually high level. The misty cool evening woke me up after a dinner with great food, new friends and fine wine.   As we approached the lit up big top, I was immediately transported to the thrilling milieu of the circus. Thoughts of lions, tigers, tight rope walkers and clowns immediately flashed through my mind. It was at once familiar as well as seductive. Passing the ticket taker and entering the tent, the energy, anticipation and excitement was palpable.  And while the concession and souvenir stands were not much di... (more)

Mind the Gap - Three Gaps to High Velocity Pipeline and How to Cross Them

When I used to go to London often and ride the Underground, the constant refrain seen was "Mind The Gap".   Mind the Gap or you could suffer some unmentionable and clearly gruesome fate.   As Online software service providers of all flavors try to create high velocity sales and marketing businesses, they would do well to mind these three gaps: The "It's Not Your Time" gap The "It's Not My Job" gap The "Window Shopping" gap Let's take a quick look at each of these gaps and see how we can minimize the risk of a potential customer "falling through the cracks", which while not blood... (more)

The 4th C - How the Cloud Changes Everything in B2B Marketing

"The Cloud Changes Everything" is heard so often that it is a cliché. But then again, distributed energy production and transmission enabled our 20th century manufacturing revolution and the interstate highway systems changed our society. Those of us who practice B2B technology marketing are living in the most interesting time of our careers. Not only is social media changing our communications channels faster than our ability to manage them, but cloud economics and delivery is changing our products and our customers. In order to thrive and succeed in cloudy times, we must be dis... (more)